INSIDE SCOOP | We've Changed Our Name, Not Our Company!

So you may notice that we are making some changes.

What are we getting at you might be asking yourself. Well, we are growing and with that growth comes change. Our big change is that we are officially embracing our flagship brand, San Francisco Bay Gourmet Coffee as our public face.

What to expect:

You are going to see more changes over the next few weeks, the biggest change being the name. You will see less and less messages from Rogers Family Company and more from San Francisco Bay Gourmet Coffee.

Are we still the same company?

We are still the same family owned company, sourcing and roasting the same great coffee from around the world and doing good where ever we work. You can be sure of that.

What have you changed?

Glad you asked.

First we did this;

Official sign unveiling at our HQ in Lincoln, CA. (that's Jon & Barbara Rogers)



And of course there was this;

We set loose the SF Bay Coffee Trolley on the world!



Oh let's not forget we are doing this;

Opened our first San Francisco Bay Gourmet Coffee Bar late 2015

Store Front 3


And then we also did this;

We changed the logo and updated our packaging.



Stay tuned for more exciting changes. Please let us know your thoughts in the comments.



  1. Joe Black 7 August, 2015 at 07:22 Reply

    I sure hope that the Organic Coffee Company remains the same. I like the artwork and, of course, love the coffee.

  2. Marshall P. "Pat" Tapley 7 August, 2015 at 11:59 Reply

    Words can never express the depth of gratitude that we feel for the Rogers Family Coffee Company. Such generous and loving folks who truly value our men and women in uniform.

    And Warren Y. is the BEST and FINEST example of the Rogers Family Coffee Company’s commitment to customer service.

    God bless you all.

  3. Mike DelMedico 7 August, 2015 at 14:14 Reply

    Wishing you continued success. Keep those discount couponss coming via e-mail, they’re how I can afford to purchase a good tasting decaf (your Gourmet Blend) which otherwise I’m sure you know is hard to find and/or expensive. The pension check only goes so far and your discounts/shipping deals are a big help.


  4. R.A. Wheeler 8 August, 2015 at 19:53 Reply

    Change your name all you want, but don’t change the coffee.

    I like your new name and as always, love your coffee.

  5. Kathy 21 August, 2015 at 07:07 Reply

    I’ve only recently discovered your amazing coffee. We love the fogchaser and love getting the interesting articles about coffee and of course the discounts offered occasionally … But most of all I loved reading about your company and work ethics. Congrats on your changes and moving forward. I only ask that you please remember how you got there and don’t change your quality or your attitude. It’s so refreshing in today’s world

  6. Fabiane Berger 7 September, 2015 at 09:37 Reply

    Congratulations for all the accomplishments Rogers Family! Lots of success!

    Since I was introduced to your coffee earlier this year, it is by far the best I have tasted since I’ve arrived in the US many years. I am originally from Brazil, so you can trust my coffee taste ;-).

    Keep up the good work and most importantly your passion for quality and freedom!

    Good luck with everything!


  7. Virginia Hansen 25 September, 2015 at 08:29 Reply

    I was recently introduced to your coffee by my brother-in-law. I thought, he’s a great guy I’ll give it a try. I received my order yesterday and had my first cup, Fog Chaser. Besides the great flavor there are so many things about your company that I embrace. I am for sure a new customer.
    I wish you the best as you continue to grow your business with only one bit of advice which I think you already know. “Family is what makes us great.”

  8. Bud 26 November, 2015 at 15:07 Reply

    Very good to see you support the family’s of the coffee farmers with the school for the children
    All of the worlds futures are in the Young.
    Your French Roast is the best coffee I have come across…LOVE IT! Keep up the GREAT work.

  9. gayle frary 29 November, 2015 at 13:30 Reply

    When I first started ordering from you I got a box of Java Love. It has a richer flavor than the San Francisco Bay coffees. I would like to place another order, but don’t see it anywhere. Can you help me out here? Thanks

  10. Janice Hofmans 9 December, 2015 at 23:02 Reply

    Love your SF Columbia Supremo. Best coffee we have ever found. Think it gr8 you are embracing the San Francisco logo & making it the brand name.

  11. Deanna Badgley 11 January, 2016 at 07:40 Reply

    Found “Rogers” last year searching Organic Coffee. Since the switch from regular to organic, I have never felt better. Thanks to a great company that makes the best coffee EVER!

    I look forward to enjoying your coffee for years to come. Many blessings to you and all that work at your company!

  12. Alexia King 3 May, 2016 at 15:57 Reply

    Read Costco’s article about your company, rushed to and ordered Sumutra–I love Sumutra and it’s not easy to find.

    I was moved to tears about your enlightened approach to Life. Your small company has contributed more to the world than any government project could dream of.

    Count on me as another loyal customer–and I haven;t even tasted your coffee!

  13. Robin Baum 2 September, 2016 at 06:55 Reply

    I continue to recommend you, mentioning both the Rogers name and the San Fransisco Bay name. I just want them to find you!

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